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Originators of the trademark PopPage explain how and why it works:

The e-commerce boom fizzled because Web Users learned to avoid clicking an unfamiliar URL.  They don't want to wait for a whole site to open, knowing it may not be what they want. Surfers became quick-clickers, expecting instant gratification and information.  In a hurry, frustrated with the impediments to online shopping, many returned to conventional malls.

Knowing this market inside-out, TDP developers decided it was time to listen to the consumer instead of programmers.  We had the "traffic" because we provided valuable service to the web user but could we come up with a way to reunite shoppers with online advertisers?

Yes.  Consumer research proves 91% of shoppers frequent malls because of the convenient window displays.  A browser may spend hours at the mall but they don't want to waste time!  Acknowledging shopper preferences rather than trying to change them or force them to "click out" of intrusive pop up banner ads, TDP designers invented the PopPage^©!  And by the way, most web owners don't realize that clicking out often means closing the site!  So how many people do you know who will to go to the trouble to re-open a site that just played a dirty trick on them?  Not many.

The old fashioned business card became a Leader Ad providing instant contact and name recognition in areas of the site visited over and over.  Better yet, the Leader Ad can open a PopPage^©, allowing shoppers to “window shop” your store.  The Leader Ad, with or without the PopPage^©, assures surfers that you respect their intelligence and preferences.  It does not violate their privacy, steal their addresses, or track their habits.  The PopPage^© generates customer appreciation, not annoyance.  It promises the quick-clicker an instant overview of your services, products, or website.  If they like what they see in your PopPage display, they'll click the URL and wait while your full website opens. 

Until we can give you the smell of fresh-baked bread, the PopPage^© is indisputably the most effective and consumer-considerate way to invite people into your store-URL.

Don't have a website?  No need to be left out of the most cost-effective way to reach your market.  We will create a one page site for you, host it, and link to it from your Leader Ad  and/or any other site section you chose. 

e-Book space is limited so don't miss this opportunity to become a leader in your field,

send your photos, copy, or URL to: media@thedogplace.org

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